6 Reasons Better Content Makes Your Business Better

Of all the great ideas that have germinated, sprouted, and grown across the Internet, the ongoing emphasis on quality content to drive search has been one of the best. Not only has it cut down on spam, keyword stuffing, and general irrelevance, but it’s also given people a lot more content in a wider variety of formats, which has resulted in the Internet becoming a much more interesting place.

Some businesses, however, have viewed the move toward quality content as problematic and more in keeping with what’s required to stay competitive than what’s desired. Well, that’s a shame. Here are six reasons better content makes for better business.

1. Better Content Recommendation

Every business wants to keep visitors at their site, whether it’s to convert, drive ad sales, or get to an affiliate. With the emphasis on content across the web’s many search engines, one of the primary ways that can happen — content recommendation — keeps getting better. There’s no reason to rely on click-bait unrelated to your site and mission for the purpose of trying to lure visitors to either stick around or generate ad revenue. Instead, you can turn to a robust content recommendation platform that’s easy to use, more in keeping with the quality and reputation of the business you’re running, and tailored to the specific users at your site.

2. Better Customer Experiences

When a customer has a good experience with a brand, it translates into higher sales, better word-of-mouth marketing, and increased loyalty. When a customer has a bad experience with a brand, it translate into lost sales, negative word-of-mouth marketing, and decreased loyalty. The better the content you’re providing a potential or current customer on your website, blog, or YouTube channel, the better her experience — which can’t help but yield a better bottom line.

3. Content Marketing Is Always on the Job

The Internet is always open, and at any hour, someone can peruse your website and online presence. When you’ve worked to improve your content so that it’s marked by a quality that meets the needs of your customer base, you have a marketing ace in the hole that’s always on the job for you. Whether it’s through “How To” videos, an entertaining blog, or a weekly podcast, working to produce good content and making it available via the Web will always come back to you in terms of sales.

4. It Attracts VC

Venture capitalists want to know their investment is going to result in money made. With so many companies, startups, innovators, and good ideas vying for their attention and dollars, it’s essential to have all your ducks in a row in order to attract VC. While a strong business plan is still necessary, increasingly, a solid content marketing program shows VC that you understand what’s required to succeed in today’s business environment. If your business needs capital and investors, you’re unlikely to get them without great content.

5. It Builds Loyalty

In business, it’s generally acknowledged that acquiring a new customer costs anywhere from four to 10 times as much as keeping a customer you already have. Clearly, building loyalty among those with whom you already do business is a key to success, but how do you build loyalty? Besides offering a great product or service, you can also provide content that enhances a customer’s experience online. Be the voice of authority in your field or industry. Be a source of entertainment or education. Better content increases the ways and time in which your current customers interact with your brand. The resulting positive associations will increase loyalty.

6. It Separates the (Wo)Men From the Girls and Boys

Do you think your customers can tell who knows their industry inside and out? Do you think they can tell who’s got the knowledge base and service skills to ensure their needs are met? Like it or not, it’s content that guides people in regards to these questions and their answers. More and more, customers desire a good customer service above all else in their interactions and transactions. Without high-quality content that lets them know exactly how on top of your game you really are, they’re likely to head to a competitor. Better content winnows out those who are providing a great customer experience from those who are not. If you’re putting your eggs in the better content basket, you can’t help but benefit.

So, don’t miss the boat. From providing a better customer experience to attracting VC, better content really will make your business better.