September 19, 2005
Springwise: We reported on nearly-free short term rental cars in Europe a long time ago; leave it to entrepreneurs and marketers from around the world to add some really interesting twists, turning a new corner in Carvertising. In Austria, CoolCar offers long term (12-48 months) rental cars decked out in ads, including the Mini One and the Citroen C4, for only EUR 199 (USD 249/GBP 135) per month if drivers make enough miles. The lease also includes insurance and service costs, and obviously provides an interesting alternative to buying or leasing a regular car.
In France, Liberty Drive offers a similar long-term rental service, offering Smart cars for EUR 150 per month. But they also have a program that rewards existing Smart car owners for participating in carvertising campaigns, paying these MINIPRENEURS up to EUR 100 per month if they turn their cars into driving billboards. Clients have included Coca Cola Light, Kookai, Evian, Always, Club Med, Schwarzkopf, Gillette, Nike, Samsung, Tele2. Liberty Drive is looking for franchisees in French cities with over 100,000 inhabitants.
Carvertising 2.0 [Springwise]
By Steven Teo @ 7:26 AM | Advertising | Comments (0) | Article Link
There are 0 responses to "Carvertising 2.0".
Add your own comments
Business opportunity from the US Market Leader in Disc Protection. Recently we told you about the unique Disc protection product D_Skin. The product is great and in fact our only gripe was where to buy it outside America. Well the guys from D_Skin have listened - and are now looking for Distributors worldwide. So what are you waiting for? Contact them and be part of the D_Skin success worldwide! www.D-Skin.com
Click Here for More Information
Free Business Ideas Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.
Subscribe for free now! 
Vat Registered Companies Can Claim Vat Three Years Before Vat Registration » When a business registers for vat the vat rate should be added to all sales from the date of registration. The standard...
How To Find A Franchise » Article Contributed by Ray Haiber As a franchise sales consultant I am often asked what is the best way to start the...
How to Convert More Website Traffic into More Customers & Sales by Inviting Prospects to Take Action » Article Contributed By Adam Hommey As an internet marketer and a webmaster for internet marketers, I get frustrated when I visit a...
How to Get More Referrals, More Prospects & More New Clients During a Recession » Article contributed by Joanne Black It's hard enough to get more prospects and new clients during a booming economy when people have...
Aspire to be an entrepreneur? Need more small business tips, resources and ideas? Visit GetEntrepreneurial.com now!
