Top Ways To Market Your New Business Idea

Marketing a new business idea can be a difficult task and should be done with care and precision to target the correct audience in a way that is both effective and affordable. However, with a little planning and an array of effective techniques in your marketing arsenal, you’ll stand a good chance at advertising success – here are some great ways to market your new business idea to get you the exposure you need.

Presentation Packs

Whether you are trying to get some investors on board or are looking to help others gain awareness of your product or service, tailored presentation packs are a great way to do this. They contain all of the relevant information needed on the product or service and you can include a sample depending on what it is, as well as some merchandising goods used to entice clients and investors and establish your brand.

Display Units and Cardboard Stands

Visual displays are a great way to advertise and market your product, especially in retail environments and especially if it is positioned in the right place. Floor standing displays are hard to miss and will catch your target market’s eye as they walk past; the enormity and size of them will usually help them to stick in everyone’s mind. You can also choose to use counter displays, which also are a great way of catching people’s attention, especially when they are waiting to pay.

As well as cardboard stands, display units are also a great way to ensure branded products gain the exposure that they need. It is a way to draw in consumers and pull them away from other products by competitors.

Social Marketing

By getting a social buzz going around your new product or service, you could gain some public awareness and help it to get some much needed exposure. Using social media platforms such as Twitter, Facebook, Pinterest and other platforms, can help. This could be made slightly easier if you already have a strong social following, however if not, then this could help you to gain some exposure as a company as a whole if done right. This can often be easier said than done so, if you don’t have your own marketing department in-house, then it’s worth outsourcing your social media campaign.

A press release is another way for you to gain some social standing for your company and your product, and is a relatively cheap way of gaining some interest – there are numerous platforms for putting out a press release online which can ensure a great level of reach to potential customers as well as media outlets interested in carrying news of your latest product release.

Host A Competition

If you can afford to, hosting a competition is a way to get your consumers fighting for victory, the prize being your new product or service. This can help to bring in lots of attention and coverage, and those who apply will be wiser about you as a company and about your new business idea, meaning hopefully if they don’t win, they may go out and purchase it themselves anyway. Competitions are also a fantastic way to help your consumers feel like you are giving them something back, which is ideal for your company profile and can do wonders for your new product.

You should look to experiment with a number of different methods of marketing as well as enlisting trusted businesses to help, such as Envoprint who can offer a selection of visual techniques to help market your new business idea.

This post was written by Ekta Mair for Envoprint who specialise in high quality printing for envelopes, display stands and presentation solutions.