Trendwatching.com: From 20 November 2006 to 1 January 2007, Procter and Gamble’s bathroom tissue brand operated a 20-stall restroom in the heart of Times Square at 1540 Broadway, between 45th and 46th Streets, calling the service ‘Charmin’s holiday gift to New York’. The facilities offered clean, deluxe bathrooms, baby changing stations, stroller parking, seating areas, and of course lots of luxury toilet paper. Cleanliness was guaranteed by the presence of one bathroom attendant for every two stalls, cleaning after each use. Close to 430,000 people made use of the service.
TRYSUMERS [Trendwatching.com]
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