Museum On Your Cellphone

MobileCrunch: The famous, and seldom attributed quote “I don’t know art, but I know what I like” probably holds true for most of us. I run into very few professional art critics in my daily grind, but everyone and their brother will tell me why opinion on art is wrong. But in fairness I’m more likely to head to the Arms and Armor Gallery at the New York Metropolitan Museum of Art than just about anyplace else. And I’ve never been to the Museum of Fine Arts in Boston, because it sounded a tad… boring.
But today I found out what I was missing. I didn’t visit the museum or even their Web site, but rather heard about the launch of the MFA Mobile program, which is the first of its kind in the United States. It was developed by communications agency Hill Holliday and allows users to wirelessly download museum masterpieces to their mobile handsets. Want a Claude Monet water lily or Egyptian sculpture in the palm of your hands, now you can get it!
A single wallpaper is priced at $1.99, while users may also choose an MFA Mobile subscription for $4.99 a month, which includes up to five wallpapers a month, plus the option to choose a bonus special wallpaper of the month.
Mobile Art Museum [MobileCrunch]