With fast fashion wreaking havoc on the environment, the founders behind a local startup wanted to help divert clothing from landfills by giving barely used garments new life.
That’s why they started Boro, a company that lets people lend out their dresses, coats and accessories to strangers across the GTA at affordable prices.
Chris Cundari and Natalie Festa launched Boro on March 30 with a carefully curated selection of clothing.
Cundari notes he’s been interested in the sharing economy for quite some time and Festa realized many individuals were buying clothing items for special occasions, only to see those expensive pieces sit untouched at the back of their closets.
Boro’s dresses start at around $30 for a weekend rental. Cundari jokes that his startup offers Zara prices, but Gucci quality.
Toronto Startup Makes it Easy to Borrow Clothing From Strangers [blogTO]