Less Trash, More Music

TrendCentral: At last year’s 2007 Roskilde Festival in Denmark, it was reported that it took more than 500 people and several weeks to clean the remaining trash; the price tag for the cleanup was over a million Euros. This year, the organizers came up with a “Less Trash – More Music” slogan to encourage attendees to cut back on the amount of trash they generated, thus reducing the amount of waste at the end of the four days of festivities. Festivalgoers were given the opportunity to fill their own bags of trash (provided by the festival organizers) with a reward of beer or chocolate milk for every bag. Other incentives included tents and tickets for next year’s event. There was also a competition for “who could collect the most garbage.” The winner collected 1,048 bags of garbage and won backstage passes to Neil Young’s performance.
NEW TREND IN CLEAN LIVING: PICKING UP GARBAGE [TrendCentral]