Ford Harley-Davidson Collaboration

Associated Press: People who like riding Harley-Davidson motorcycles are likely to have an affinity toward a Ford truck. That’s the thinking at Ford Motor Co. at least, as it furthers its collaboration with the motorcycle maker with the introduction of a new F-150 truck.
The 2010 Ford Harley-Davidson F-150, set to be unveiled this week at the Chicago Auto Show, blends the stylings of the popular motorcycle brand with Ford’s top-selling truck. It’s the 14th truck the two companies have designed together.
The vehicle is a niche for Ford, which has sold 74,000 co-branded trucks since the partnership began in 2000. Ford executives acknowledge that, while sales of luxury vehicles have fallen off during the recession, “image buyers” remain.
“Image buyers buy based on what the product represents,” said Matt O’Leary, chief engineer for Ford, during a preview of the truck last week. “We have a very loyal following.”
Ford teams up with Harley for newly inspired truck [Associated Press]