Crowdsourced Joy

Joy de Vivre is an entirely new approach to product development: the company uses internet-based crowdsourcing to fund the development of great ideas into great products.
Product development is very expensive due to the high capital costs involved with prototyping, tooling, marketing, and distribution of products. Thousands of great ideas never make it to market because a manufacturer is not willing to risk money on development costs.
Using the crowdsourcing potential of the internet, these costs can be distributed over many people, making the individual costs affordable. Joy de Vivre raises the capital required to manufacture a product by pre-selling its production. The retail price paid by the website’s users is placed in a development fund. This small figure, multiplied by hundreds or thousands of people, fully funds the product development costs.
Designers get their ideas made, users receive their product, and all share in bringing a great idea to life. This is the idea behind Joy de Vivre.
http://www.joydevivre.org