Inspiring Quotes, on Starbucks Cups

Seattle Post-Intelligencer: Soon, that Starbucks latte in your hand won’t just be a cup of coffee. It will be a talking point, the latest Starbucks idea coming to a corner near you.
Starbucks will begin printing quotes from various contributors — be they actors, economists, philosophers or kings — on all of its coffee cups in North America, beginning early next year.
The company said it hopes to generate discussions among its customers and baristas with the comment-bearing coffee cups.
The mega-coffee retailer declined to specify the kinds of statements it will run, or give examples, except to say that they will be on “life topics” that are “non-controversial” and will “delight and inspire” its customers.
It’s hard to be relevant without being controversial these days, but Starbucks thinks it has the right formula to strike a balance.
Starbucks hopes to generate conversation with quote-spewing cups [Seattle Post-Intelligencer]