For the past few years, Loog Guitars has been successfully crowdfunding a bunch of learner instruments for youngsters, and has now kicked off another campaign to fund three guitars with a built-in amp and speaker. And now students can literally teach themselves to play.
Up until now, Loog acoustic and electric guitars have all had three strings instead of the more traditional six. Two of the new Loogs follow this design, but one has a full complement. The Loog mini is aimed at learners 3 years and up, the Loog Pro is for players 8 years and over, and the Pro VI – the model with six strings – is for those who are 12 years and above.
All of the new models feature a built-in amplifier and speaker so that youngsters don’t need to plug into an external amp or worry about getting tangled in cable spaghetti. They also work with a companion app that makes use of the smartphone’s selfie camera to literally put them onscreen to teach themselves how to play.
“The concept is to make it fun, easy and stimulating for anybody to play music,” said Loog’s founder Rafael Atijas. “When you get a Loog, you get more than just a guitar. You get an instrument bundled with everything you need to learn to play songs. Kids are playing, learning and having fun from the very beginning, acquiring skills that stay with them forever.”
The new Loogs have launched on Kickstarter today. Pledges for the Loog mini electric start at US$99, the Pro comes in at $149 and the Pro VI is set at $199. If all goes to plan, shipping is estimated to start in April 2020.
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