SyncFu from Dejan Strbac on Vimeo.
SyncFu is a tiny widget for your web shop. It aggregates price concerned visitors in order to achieve volume discounts on your offerings. The discount grows with the group size, proportionally to your previously given pricing. It’s an incentive based system, and as everyone gets the last price after your deadline, all participants virally share your offer with their friends across social networks. The integration of the widget within web shops is very simple and takes minutes. It results in a button on your site, with fully customizable design and labeling.
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It’s definitely a trend we’re seeing. There are many group buy sites dedicated to the concept, and as people become more familiar, I’m sure self group buy promotion will work.
Here’s a site that brings all the group buy sites to one page:
http://www.BuyBattle.com
Cheers