USA Today: Tried finding a cab at rush hour in the rain lately? It’s a soggy business, one that start-up Uber wants to fix with a GPS-enabled smartphone app that helps book and locate rides.
Backed by star Silicon Valley investors, Uber offers people with iPhones and Android-based phones an app that connects them to limo drivers of black Lincoln Town Cars. It’s a fancier ride than your everyday cab, and the fare will hurt your wallet twice as much. But at least your money might stay dry.
In less than a year, Uber says the business has gained traction and provides “hundreds” of rides a day. Uber’s app is a free download, but the company makes money by taking a 20% cut from the fares of limo drivers who participate.
Uber app hails a Town Car for you [USA Today]