Springwise: At Sydney’s IKEA Homebush Bay Drive this past weekend, retail-averse men could escape to a male-oriented area of the store for a break from the shopping, according to a report on News Limited. Free hot dogs, Xbox consoles, pinball machines and nonstop sports action on TV could all be had in IKEA’s “Mänland,” as it was called during the four-day trial, while wives or other female shoppers made their way through the store unfettered. The best part of all? Women were reportedly given a buzzer so they wouldn’t forget to collect their male companions when 30 minutes of shopping was done.
IKEA’s Mänland offers a ‘play space’ for weary husbands [Springwise]
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