Bread & Boxers AB, of Sweden, sells underwear that’s fun to wear and fun to buy. The company’s packaging is a paper bag similar to those used to package baguettes.
The white paper bags have a transparent, lengthwise window to display the product. After the underwear is packed in the bag, the top of the bag is folded over and sealed with a sticker bearing product info. The package is designed entirely in black and white, and the Bread & Boxers logotype is printed on the bottom of the bag’s front panel.
According to the company’s website, the founders believe that the “daily morning routine … [of] getting underwear should be as simple as picking up the morning bread.”
Bread & Boxers puts underwear in baguette bags [Iconoculture]
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