Next September, a fleet of taxis in Barcelona will begin testing a multimedia system which aims to serve both the taxi-driver and the passenger better. The taxi-drivers are smiling because the satellite-connected system will ensure that the locations of their cabs are constantly being tracked and connected to the local emergency service. A navigational program is also available to guide […]
Multimedia Taxis
Read ‘News Express’ On Your Mobile
T-Mobile UK has introduced a new mobile newspaper service: News Express, which is delivered directly to customers’ mobile phones. News Express consists of four channels which carry a series of articles covering news, sports, weather and entertainment. There are two daily editions, one published at 8am and the other at 5pm, with additional ad-hoc breaking news updates throughout the day. […]
Send an MMS Postcard!
You may have sent many postcards to your friends and loved ones before, but have you tried sending a custom MMS postcard? T-Mobile Austria has announced a new service giving T-Mobile customers the ability to send their personal MMS photo, including a message, as a postcard to friends and family from over 60 countries. Photos taken with an MMS-enabled mobile […]
The Laughing Car
Four inventors working for Toyota in Japan have filed a patent for a car that can express all sorts of emotions: cry, laugh, wink, anything. It can, for example, express its anger at another car cutting into traffic by crouching low on its wheels and beaming out red headlights like an offended lion. The car they envision also has an […]
Video Game Advertising
There are plenty of new avenues to spend your advertising dollars in. Video and online game advertising is officially big business, according to an article from Clickz.com. For example, you could advertise in Multi-user Dungeon (MUD) as well as Massively Multiplayer Online Game (MMOG) to effectively reach the 18-34 year-old male demographic group. Product placement and branding by third-party advertisers […]
Nike’s ‘Art of Speed’ Blog Experiment
Nike’s new ‘Art of Speed’ blog on Gawker.com is an experiment which you will want to watch closely if you’re an advertiser or marketer. For ‘Art of Speed’, Nike commissioned 15 talented young filmmakers around the world to interpret the idea of speed. Over the course of 20 days, the weblog will showcase these innovative directors, their short films, and […]
Mindball
Let’s play ball! Mindball is a game where two players control a ball with their brain waves. The most relaxed player wins the game by making the ball roll over to the opponent?s goal, with his brain waves as the only form of aid. Surprising, eh? A ball game without all the adrenaline and the aggression. The brain waves are […]
Wi-Fi and Vineyards: A Mismatch?
Owners of a USA vineyard are now using Wi-Fi technology to more carefully monitor growing conditions at their site. California-based Accenture Technology Labs installed 40 wireless units on existing trellising posts around the 30-acre vineyard and fitted them with sensors to measure microclimate data such as soil, air temperature, moisture content, and leaf wetness. The data is sent from sensor […]
Music in the Museum
London’s Victoria and Albert Museum has a new exhibition that completely transforms the entire process of visiting a gallery with its innovative sound installations. The exhibition, ‘Shhh… Sounds in Spaces‘, is unique in that the V&A museum has invited 10 different musicians and artists to provide sound-pieces to accompany the collection of sculpture, furniture and fasion in the different rooms […]
Not Satisfied? Full Refund Available
Electrical goods retailers are known to offer a money-back guarantee if you’re not satisfied with your purchase, but we didn’t know that you could extend that concept to the Food & Beverage industry. Here in Singapore, CoolBusinessIdeas.com has spotted several hawkers selling their food with a money-back guarantee. There’s one stall selling pancakes with peanut, red bean or cheese filling. […]