Tech Digest: You are cordially invited to join us dancing naked in the shower this Christmas. We’ll be singing like idiots along with Magic FM in a vain attempt to use up the endless supplies of stinky shower gels we receive from distant relatives. The Shower Radio from I Want One of Those will be helping us in this endeavour […]
Shower radio
Brand TV
Influx: Advertisers looking for alternatives to conventional advertising are starting to experiment with the concept of brand television, one step beyond product placement. However, there are a few cultural and financial barriers preventing the early efforts from achieving success. Orange, the UK wireless brand, has been one of the first, developing a music show for ITV. The idea was suggested […]
Marketing, research and development efforts
Influx: For sometime, there’s been something of a gap between the technical nature of skateboarding and the sophistication of skate shoes; most skate shoes have incredibly simple designs, they are almost anti-science and technology. With the recent success of Nike in the category, a company who put the science into footwear, other manufacturers have been forced to adapt to the […]
Video Magazines?
Adrants: Acknowledging the decline of people’s intelligence by saying, “People don’t read anymore, and kids in particular don’t read. This gives them content in a 5- to 7-minute package that matches their attention span,” NEWgame Communications CEO Kathleen Hessert describes her company’s online video magazine creation product, Vmag. That said, NEWgame is heading in the right direction as online video […]
Video Game Ads
PCWorld: You’re deep in an online game, storming through a gritty urban landscape. The enemy? A gang of brawling thugs armed with baseball bats. You battle furiously, take out the last villain, and look up in triumph. And the first thing your eyes light upon is a billboard hawking Starbucks. Take note if your favorite online game has billboards, banners, […]
New Solar Cell
PhysicsWeb: Scientists in Japan have made the first device that can convert solar energy into electricity and then store the resulting electric charge. The “photocapacitor” designed by Tsutomu Miyasaka and Takurou Murakami at Toin University in Yokohama could be used to power mobile phones and other hand-held devices. A new type of solar cell [PhysicsWeb]
How Sony Could Win the DVD Wars
business2.blogs.com: Few are willing to make the bet that’s Sony’s format for high-capacity DVDs, Blu-Ray, will win against HD-DVD. After all, when has Sony last won a standards war? Betamax, Minidiscs, Memory Stick, etc. Paul Boutin at Slate, though, posits an interesting argument: Blu-Ray could end up holding more data, even though they will cost manufacturers more to make. The […]
Business Plans — The Inside Scoop
smallbusinesses.blogspot.com: “Entrepreneurs can be tempted to “push” the financials to show more value than can be supported. That’s especially true in service and technology businesses. For example, Internet entrepreneurs have a hard time valuing Internet traffic in a business plan. During the days of the dotcom boom, traffic tended to be overvalued. Today at least the overvaluation is gone. But […]
The Rise of Cellphones-toting Children
Forbes.com: In the past, telecom for kids didn’t get much more complex than two tin cans connected by a length of string. But times have changed. Children have become voracious consumers of cellular communication and today are the fastest-growing and most profitable segment of the mobile telephone world. As the overall cellular marketplace nears saturation, young consumers are bringing new […]
Sin to Win
Virgin Mobile has revealed that the days of visiting church to confess your sins are becoming a thing of the past, as mobile users are now turning to their phones to own up to their worst sins. Virgin Mobile Bites features a service called ‘Sin to Win’, in which customers are invited to send in their sins in order to […]