According to the Adverblog, interactive agency Zugara has created a new site for Reebok. RBK Streets is a cool site where users can hang around, interact with the environment to discover Reebok’s shoes and an impressive range of goodies. Adverblog thinks that this branding initiative is positive: The site works for branding, since it ties in sport, lifestyle and music […]
In The RBK Streets
Taking Phone Personalization Further
If you want to take phone personalization a step further and create your very own branded cell phone, you’ve got to check out Customizedphonecovers.com. The UK-based service allows you to upload a maximum of three images, specify what finish and design you like, and you’ll receive a laminated, scratch-resistant metallic cover for your mobile phone. You can come up with […]
Gimme RipeTV!
Ripe Digital Entertainment, based in Los Angeles, said this week that it will launch its video-on-demand service, called RipeTV, on Jan. 17. In its first major deal, the company said it will unveil its VOD channel the same day to Comcast’s more than 8.5 million digital cable subscribers and via the cable provider’s Web site. Like the music cable channel […]
Search Re-defined
Google, Yahoo! and Microsoft are trying to out-do each other in the search engine war. With these search giants in the limelight, how on earth are young start-ups with new search technologies going to compete successfully? Find out in a Fast Company interview with founders of new start-ups which are re-defining the very notion of online search. For example, one […]
Wake-up Call Marketing Campaign
If your company wants a big customer turnout on the day of a big sale, what can you do? Well, you may want to learn from Target which is launching an interesting marketing campaign that is an intriguing combination of viral promotion and telemarketing, according to Adrants. Target is insuring attendance to its two day sale November 26 – 27 […]
Need Help? Ask The Mobile Service Advisor
The Reynolds and Reynolds Company, the leading provider of software and services to the automotive retailing industry, has launched Mobile Service Advisor, a powerful new software tool connected via a Tablet PC and wireless network. Mobile Service Advisor is designed to speed up service department repair order processes and help improve the customer experience. Mobile Service Advisor, an integrated extension […]
A Bible in your iPod
It’s a great idea for those seeking God’s guidance via handheld devices: California-based start-up BiblePlayer is offering free downloads of the Bible for use with Apple Computer’s iPod. The brainchild of Los Angeles-based programmer Pablo Mendigochea, BiblePlayer offers three different text versions of the Bible that can be read on the iPod’s screen using the device’s “Notes” function. The company […]
Teen Market
According to the New York Times, more retailers are rushing to take advantage of what has become a $17 billion market for room furnishings designed to appeal directly to school-age youths. It is a market, said Michael Wood, a vice president at Teenage Research Unlimited, that has “really exploded in the last two years.” And instead of leaving furnishing decisions […]
Mobile Bus Tickets
A BBC news article reported that Nokia is planning to try out a wireless ticket system on German buses. Early next year travellers in the city of Hanau, near Frankfurt, will be able to pay for tickets by passing their phone over a smart-card reader already installed on the buses. Passengers will need to own a Nokia 3220 handset which […]
Web House
How would it feel like to sleep in a Web House? What is a Web House anyway? Designed by London firm m3architects, the Web House indeeds explores the changing nature of the house within the fabric of London. A description on the Royal Institute of British Architects website: The design tackles the notion that the optimum ‘site’ for a building […]