Iconoculture: “Heard. Understood. Acknowledged.” That’s “Hooah!” – a military term, sure, but also an energy bar that has been officially fueling American soldiers in Iraq. Now available to civilians, too, the bar was developed by the Department of Defense and meets the performance-based combat requirements of MREs (meals ready to eat). The bar also has a minimum shelf life of […]
Hooah! Energy Bar
CoolBusinessIdeas Newsletter Issue 13
CoolBusinessIdeas Newsletter Issue 13: 27/03/05 – 09/04/05 New Business Ideas/Opportunities Featured In This Issue: TRENDS & INSIGHTS Celebrity Smiles The latest celebrity-channeling accessory is a set of prosthetic choppers modeled after Hollywood’s most Chiclet smiles! FURNITURE New Bathroom Cabinet The Metro line of cabinets has a unique design of a side opening in which the shelves slide from behind the […]
Local Shopping on the Internet
NewsTarget.com: According to a study conducted by market researchers Constat Inc. and The Kelsey Group, 70 percent of American households now find local businesses using the Internet. A poll conducted in October 2003 found the figure to be 60 percent, with 73 percent using the local newspaper. If current trends continue, the Internet will become more popular for local business […]
Kleenex Moist Cloth
Kimberly-Clark: Kimberly-Clark Corporation has announced the North American launch of Kleenex Moist Cloths, the latest innovation from the company’s global Kleenex brand. Kleenex Moist Cloths are thick, soft, disposable hand and face cloths created for use around the home. The product provides an innovative solution to an unmet consumer need for a disposable alternative to a washcloth or wet paper […]
Sensitive Vehicles To Help Drivers
we make money not art: Toyota is working with Stanford University and Affective Media for a few years to create a car that can read your feelings. The Pod concept car has headlights that fade from bright to dull and change color to indicate happy, sad or angry moods, depending on the driver’s mood. Affective Media CEO, Christian Jones, says […]
Fake Designer Bags For Real
PSFK: You see some pretty girls pulling their designer-label bags down the plane’s aisle these days and you just assume that they must be a fake. The bags, not the girls. Probably. The world is flooded with fakes and we know that it’s all but impossible to tell a real item from the fake. But now, Dutch design boutique Mind […]
Starburst’s Aggressive Marketing
Clickz: Starburst launched an aggressive U.S.-based mobile marketing promo on Friday as part of a new integrated campaign. Grey Interactive and mobile marketing partner ipsh! are behind the cross-carrier effort, which follows a relaunch of the MasterFoods candy brand. The new identity promises “More Juice. More Burst.” Last week, MasterFoods began distributing the first of 100 million Starburst packs with […]
Catering to Each Strand
Retail Merchandiser.com: With constant innovation in products, ingredients and formulations, mass market hair care vendors continue to raise the bar, effectively blurring the line between mass and prestige products. These products target an ever-widening range of hairstyle and hair texture needs. This fragmentation and diversification is being fed by retailers’ growing desire to target-market shoppers in almost every retail category. […]
“Tryvertising”
Trendwatching: Mass advertising is dying. Experienced consumers couldn’t care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let’s move on to more interesting ways of igniting conversations between corporations and consumers. We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don’t […]
Now They’re Cooking
Entrepreneur.com: After Helane Cohen lost her mother in 2000, the time she spent alone helped her identify the two things she loved most: children and cooking. It was then that this tech executive decided to leave behind a six-figure salary and launch Le Petit Cookery, a cooking school for children. Three months later, Cohen, 40, brought in good friend Steven […]