Trendwatching: There is no stopping the trend of creative consumers contributing to, or even owning your advertising campaigns, both authorized and behind your back. Why? To feature on a website or billboard, or have one’s home-made commercial downloaded by hundreds of thousands of fellow consumers is just too much fun. We previously highlighted CUSTOMER-MADE campaigns orchestrated by Mercedes, Mazda and […]
Consumer Evangelists
Tulip Laptop
Gizmag: The Tulip E-Go Diamond notebook is inlaid with solid palladium white gold plates in which thousands (80 carats) of top-quality, brilliant cut diamonds have been pave set with surgical precision. The magnificent end result also incorporates a unique square cut ruby set in both Tulip logos and costs 283,000 Euros (US$355,000). Without the bling, the E-Go (short for easy […]
Mobile Pizza
Bradenton Herald: Scott Matthew knows there’s nothing like a hot pizza delivered to your door on a January night. One such night last year, when an hour seemed too long to wait, he went to bed hungry, but woke up inspired. “If you bake the pizzas in vans on the way to you, it would be so neat. You could […]
M-Coaching
Textually.org: French Wireless operator Orange has just launched an “SMS mobile coaching service” to help students study for their Baccalauréat exam. The m-coaching aims to motivate, inform and help the students to be better organized. Students needs to sign up online and define his/her profile by answering several questions such as which Bac section they are in, and their priorities… […]
Voice Privacy
Yenra: Babble provides voice confidentiality and security of information in open-plan work environments. “Babble is the first, true voice privacy device with powerful application in open spaces,” said Sonare president Bill DeKruif. “It is a profound and proprietary technology that can be used either as a stand-alone solution or as part of a layered approach to sound management. Sound masking, […]
Knowing Your Behavior
Wired News: Picture this, you’re shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of the page is an ad for a local car dealer, offering rebates and low financing on new minivans. If you’re like many web […]
One Buck Concept
One Buck Concept: When siblings Jackie Bell, 48, and Wayne Bell, 46, realized high-quality items were no longer readily available to stock their industrial salvage yard, they knew it was time to change gears. So they stuck with the concept of one person’s junk being another’s treasure and opened up a secondhand clothing store. The Bells placed an ad in […]
Reflective Wear
3M™: Whether at work or play, 3M™ Scotchlite™ Reflective Material helps you to be seen at dawn, dusk, or night, in all weather conditions. Versatility, performance and fashion come together in Scotchlite reflective material. Designers can easily incorporate it into all kinds of footwear, garments, and accessories, from safety vests to high performance activewear. The results: attractive reflective clothing that […]
Virtual Parking
Parking Network: Refinery, a Top 25 U.S. interactive agency, announced that it is building an application for the Philadelphia Parking Authority (PPA) that for the first time will link the City’s more than 1,000 off-street parking venues, even those not managed by PPA, through a consumer-friendly Web site. The site will allow users to view detailed location, availability, timing, and […]
Friendly Touch
Iconoculture: Millennials get a chuckle out of cheeky products that play off of intricate relationship interactions. Be thankful they’re only passive-aggressive. ’Cause otherwise: Hello, horror-movie scenario. Needies interactive plush dolls – created by students at New York U’s Interactive Telecommunications Program – trade songs and flattery for hugs, then plot and scheme against each other to win human love and […]