Iconoculture: Airstream’s convertible RV, the SkyDeck, features a rooftop lounge with an entertainment center, wet bar, and beach umbrellas. It’s an ultimate party pad on wheels. For ultraluxe road warriors, every day has the potential to be a day in the sun. So why not live it up? The latest status symbol in the RV park? Cocktail parties up top, […]
Party On The Go
Ha! Ha! Bar & Canteens
Brand Republic: Oral-B is pushing its new Brush Aways product with a sampling campaign at Ha! Ha! Bar & Canteens that is an unusual twist on the post-meal mint. From April 18, at the end of every meal customers will be offered a complimentary Brush Away in place of the normal mint that accompanies the bill. The idea behind the […]
Wearing the Game
Iconoculture: Baseball caps are de rigueur for Sunday afternoon games. Now the entrepreneurs behind GameWear have stitched together a baseball necklace they hope becomes standard attire. A fan can send GameWear a commemorative baseball for fashioning into a “wearable trophy” necklace made from the ball’s leather and 108 stitches. While diehards aren’t likely to part with an autographed Cal Ripken, […]
Marketing With Aroma
Trendwatching.com: Who likes to wait? Help consumers overcome boredom and throw in some empathy as well! Last year, Senseo Coffee Machines installed coffee machines at a number of Dutch bus and tram stops, offering waiting passengers a cup of fresh brewed coffee. Perhaps not the most spectacular TRYVERTISING stunt ever, but ten times more relevant to consumers than a billboard […]
Biographies Online For Future Historians?
Global:Ideas:Bank: In an age when e-mail and text messaging are making letter writing obsolete one program is fighting to create an online permanent record for future historians and biographers. The website www.libraryoflife.org is the brainchild of Stephen Forsyth who wanted a way to preserve the memory of his late brother, James. The project aims to record the names and biographies […]
Mobile TV
The Mobile Technology Weblog: Mobile TV is going to be a gold mine and errr…bigger than a big thing on Planet Big, if we’re to believe a new report by ABI Research. This will surely have mobile operators celebrating in the streets and and writing out Purchase Orders to buy copies of the report telling them how clever and successful […]
TV Advertising Trends
The New York Times: One of the great contradictions of modern American life is that almost everyone watches television while almost no one agrees anymore about what it really means to watch television. True, we know that as spring gets under way, new episodes of ”Desperate Housewives” and ”C.S.I.” and ”American Idol” will battle for prime-time supremacy in the overnight […]
More Than Just a Silver Spoon
The New York Times: Babies wearing emeralds? Well, why not? In the last year, two categories in retailing seem to be doing well: infants and luxury. Witness the success of Babies “R” Us, even as Toys “R” Us struggles. On the luxury end, see how Neiman Marcus’s sales and stock price keep going up and up. So it figures that […]
Whims!
PRNewswire: Pepperidge Farm, Incorporated, the leading premium baker in the U.S., today announced the launch of Whims(TM) cookies, a unique line of bite-sized cookies that continue the company’s heritage of innovation. Whims, which come in two varieties, clusters and waves, provide consumers with a new munching experience, a sweet poppable treat that can be eaten at home, at work or […]
Technologies for 2025
CFO.com: When CFO began publishing, back in the primordial ooze of 1985, each issue contained a sizable amount of technology coverage. The editorial slant made sense. The arrival of IBM’s original personal computer just a few years earlier, and the subsequent release of Lotus 1-2-3, had turned the finance function on its head. Suddenly liberated from the drudgery of manually […]