CNet: Be prepared for such moments to become a regular occurrence, thanks to a new service that inserts dynamic ads into video games. After several months of beta testing, New York start-up Massive is set to launch its in-game advertising network on Monday, with support from several major game publishers and mainstream advertisers such as Coca-Cola and Intel. In-game advertising […]
Dynamic In-Game Advertising
Game of Life
Entrepreneur.com: Victoria Gatling, 36, started to notice a disturbing trend in her family’s funeral-home business: “They were burying more and more young people, [victims] of so many violent, senseless crimes.” Believing there was a connection between those violent crimes and today’s video games, this mother of game-loving children decided to take matters into her own hands. Starting with $50,000 from […]
The Ring That Wakes You Up Gently
We Make Money Not Art: One of my first stop yesterday at the Salone del Mobile in Milan was at Promise Design, New Design from Israel, at the Triennale. Tomer Sapir’s “Concept for a bedroom unit” integrates a table, a reading lamp and an alarm clock. The alarm clock provides a fresh awakening by synchronizing with the user’s sleep cycles. […]
Targeting Blogs
NetImperative: Carat Interactive in the US has launched a new practice dedicated to using blogs as an advertising medium. The practice will focus on three key areas including: planning and buying ads on blogs and blog networks; “blog initiation”, which is thought to be a contract blog operation; and blog monitoring, which will track comments on key brands throughout the […]
Why I Bank With Umpqua
FastCompany: The residents of northern California got their first taste of Umpqua Bank last July when the ice-cream trucks rolled in. Only days earlier, the little-known Oregon community bank with the weird name had made headlines when it announced the acquisition of a local 27-branch bank. Now, here came Umpqua’s advance guard: trucks filled with free ice-cream sandwiches. Corny? Maybe. […]
Mood-Lites
Yahoo! Finance: Move aside, dull, ordinary light bulbs — Mood-lites, http://www.mood-lites.com, the ultimate lighting to enhance the spa lifestyle, dubbed a “must have” by The New York Daily News, has arrived to brighten your world! Kathryn Goetzke White, the creator of Mood-lites, believes that Mood-lites is a holistic compliment to the spa lifestyle. “Mood-lites offer a variety of light-bulbs that […]
High-Tech Threads
New York Times: A knitted bag holds a weakened heart, helping it pump blood. Electricity flows through the threads of a battery-powered fleece jacket, keeping the wearer warm. Carbon fibers are braided into structures that look like mushrooms, but are actually prototypes of automotive engine valves. Other fibers are shaped into bicycle frames and sculling oars. Textiles are no longer […]
Hooah! Energy Bar
Iconoculture: “Heard. Understood. Acknowledged.” That’s “Hooah!” – a military term, sure, but also an energy bar that has been officially fueling American soldiers in Iraq. Now available to civilians, too, the bar was developed by the Department of Defense and meets the performance-based combat requirements of MREs (meals ready to eat). The bar also has a minimum shelf life of […]
CoolBusinessIdeas Newsletter Issue 13
CoolBusinessIdeas Newsletter Issue 13: 27/03/05 – 09/04/05 New Business Ideas/Opportunities Featured In This Issue: TRENDS & INSIGHTS Celebrity Smiles The latest celebrity-channeling accessory is a set of prosthetic choppers modeled after Hollywood’s most Chiclet smiles! FURNITURE New Bathroom Cabinet The Metro line of cabinets has a unique design of a side opening in which the shelves slide from behind the […]
Local Shopping on the Internet
NewsTarget.com: According to a study conducted by market researchers Constat Inc. and The Kelsey Group, 70 percent of American households now find local businesses using the Internet. A poll conducted in October 2003 found the figure to be 60 percent, with 73 percent using the local newspaper. If current trends continue, the Internet will become more popular for local business […]