Brandchannel.com: We’ve heard of bible thumping, but brand thumping? That can’t be kosher. “There’s not a church in the world that doesn’t market itself,” says Richard Reising. “Some do it well, some do it badly. But when you don’t do it consistently and effectively, then you say clearly to the community that you don’t know who you are; you’re not […]
Church Branding
Japanese Influence
GlobeGazette.com: Transported half a world away via a digital connection, best friends Emily Coovert and Simone Boissonneault drift into their own head-bobbing universe of sound as they watch a Japanese stadium show, a furious mix of hard guitar licks, operatic Queen-like vocals, the occasional classical flourish and bouncy beats. It is one of, give or take, 500 J-rock — or […]
How To Take Advantage of the Latest Trend
The Sunday Times – Business: Experience shows that if you can spot a trend in the market and get your products out there quickly, the rewards can be immense. And the good news is that small- or medium-sized firms are often able to move faster than the big companies. So how do you spot a trend? David Lewis, who runs […]
Apparel Market
INVESTORS.com: Colorful shirts, pretty prints and sharp men’s suits brought a new look to the apparel industry in 2004. The industry’s finances were brighter as well. Apparel sellers took a beating when the economy went into recession in 2001. Sales declined for three years. But last year, apparel industry revenue finally rose again. Growth is expected to continue this year. […]
Sugar Free Biscuits
di-ve.com: Last week, Consolidated Biscuit Co. Ltd saw Devon’s first totally sugar free biscuits coming off its production lines. The first sugar free biscuit is being launched under the Healthline trademark. This is good news for people following a healthy diet and life style, for diabetics, vegetarians and also those following a cholesterol-free diet. Mr. Joe Pace, Managing Director of […]
Growing Online Sales
AP via Yahoo! News: Consumer spending on online content such as music, dating sites and business and investment information grew 14 percent last year to $1.8 billion, an organization of online publishers reported Thursday. The Online Publishers Association, working with comScore Networks, a group that studies consumer behavior online, said in its report that the biggest gain came in spending […]
FR? FL? D? Fitness
Iconoculture: A few leaps on the treadmill? The FR? FL? D? fitness program blends break-dancing and skateboarding moves with athletic footwork on a customized moving treadmill called the Launchpad. With its martial arts–like twists, inventor/fitness guru Kappel LeRoy Clarke says its not your mother’s treadmill (MTV Summer 04). FR? FL? D? is a great way to challenge the body,”sharpening reflexes, […]
Skateboarding: The 25 Year Old Passing Trend
PSFK: Skateboarding was just a fad back in the early 80’s but 25 years on and it is a multi-million dollar industry that continues to grow. A recent website to promote the book ‘Built to Grind’ captures the world of these early skaters to present day through amazing photgraphy and an accompanying audio by skate veteran Steve Alba. The book’s […]
Laugh All the Way to the Bank
Businessweek Online: In the sales world, one of the most common stumbling blocks is price objection. A potential deal may be moving ahead smoothly, but when numbers enter the conversation, eager customers can suddenly turn and flee. What I’ve found, however, is that humor can be used to move the sale along at almost every stage of the process. Humor […]
Tenants’ Mobile Solution
icSouthlondon: A text message service telling council tenants about housing repairs could be introduced. Under the scheme tenants’ representatives will get an alert about “one-off jobs” on things such as communal lighting and stairwells. But recipients will not be able to reply and messages won’t be worded in trendy teen speak, authority chiefs have promised. Lambeth council computer expert David […]