How To Avoid The Top Seven Presentation Bloopers Blooper #1: Not telling us why we should listen to you. Never assume that just because you have an audience, we are obliged to listen to you. We may love you (that’s why we came in the first place) but never take advantage of the trust we have for you. It is […]
BIZNESS! Newsletter Issue 52
Easy Illicit Romance
BusinessWeek: France is famous for its relaxed attitude to affairs of the heart (and loins). Unlike in the Anglo-Saxon world, the existence of extra-marital affairs — from the fictional Madame Bovary to former President Francois Mitterrand — is taken for granted there. French men even have a term for their mistresses: Le cinq á sept (the 5 p.m. to 7 […]
Baby Advisor
Springwise: Baby-oriented websites provide a unique marketing opportunity, since they’re aimed at a highly motivated readership—new parents—who have a strong desire to learn and share their experiences. For advertisers, the value stems from bonding with new customers at a moment when they’re experiencing a major and (mostly) positive life transition. When a new baby arrives, families must make new purchase […]
Flying Billboards
Cherryflava: We remember that a couple of years ago SAA painted on of their 747’s in hideous colours in an apparent celebration of managing to send an entire Olympic team overseas without loosing all of their luggage. That plane is probably still lurking around, ’cause it would have been too expensive to repaint the thing. But, in an ongoing strategy […]
Sommergrill BBQ
Springwise: Appealing to a ‘not leaving the beach yet’ kind of spontaneity, Danish Sommergrill offers seaside barbecue on speed dial. Consumers can call or SMS Sommergrill from the beach, and the service will deliver a ready-to-go bbq set: marinated meat, salad, bread and dessert, plus a disposable barbeque, plates, napkins, etc. A set for two is priced at DKK 180 […]
Green Pizza
TrendHunter: It was only a matter of time until someone applied the green-business model to pizza. Pizza Fusion offsets 100% of energy used with renewable wind. They use hybrid vehicles. They use 100% certified organic ingredients in their sauce, dough, and vegetables. The chicken they use is all-natural, free-range. The beef is 100% certified organic and is free of any […]
Rebranded Munch Seeds
Creative Match: An observational study and consumer workshops revealed just how peckish people get when they see and taste this delicious, healthy snack and Ziggurat Brands. The new Munchy Seeds tubs will be launched in September, feature a host of hungry birds created by hand models and a skilled body painter. A toucan, goose and rooster appear to peck at […]
Mobile Wallets
BBC News: The UK’s big five mobile phone firms have switched on a payment system that turns handsets into digital wallets. Called PayForIt, the scheme is designed for those buying goods and services with a value of up to £10. The industry hopes it will be used to pay for ringtones, train tickets, parking fees and eventually as a payment […]
Sustainable Food Outlet
Treehugger: Downtown Manhattanites with a case of the lunchtime munchies can mosey down to Battery Park for a bite at Picknick, a new sustainable food kiosk that considers itself a “mini-model of consumer and eco-conscious food service.” Serving a medley of sandwiches, salads, and sweets, Picknick sources most of its ingredients from small farms and local businesses, while any global […]
iPod with Toyota
Gizmodiva: Here’s one more option to utilize your iPod to the fullest……even whilst driving your Toyota or Lexus. Your favorite artists will soon play from a glove box in your car seat. Toyota’s iPod Integration Kit enables users to plug an iPod into a vehicle’s glove box and use the steering wheel or standard audio system to control Apple’s portable […]