User Experience (UX) plays a critical role in business survival today. It provides your business with a competitive edge and has the potential to lead to exponential business growth. According to Forrester, UX has a 9,900% ROI. Every $1 invested in UX results in a $100 return.
This type of insane ROI is something marketers shouldn’t ignore.
Return on investment isn’t the only reason you should prioritize UX optimization. Here are the ways UX helps your business grow:
1. Website Accessibility
Website accessibility is the core reason why you should focus on improving UX. Accessibility refers to making your website easy-to-use for disabled people. In other words, accessibility is the UX for disabled persons who account for as much as 15% of the world’s population.
However, accessibility isn’t just limited to disabled persons, your website needs to be accessible and easy-to-use for every single visitor. This is what a great UX does.
Poor UX means you are losing potential customers who want to buy but can’t use your website. You can use a fully automated accessibility tool accessiBe that will make your website accessible, compliant, and improve its UX for all the visitors.
Here is how accessiBe works:
- It scans and identifies accessibility issues on your website that ruin UX throughout your website. It includes issues such as content formatting, alt text, white space, etc.
- Your website is made accessible within 48 hours on complete autopilot. An accessibility interface appears on your website that makes it exceptionally easy for visitors with disabilities to use your website by selecting a relevant profile.
- accessiBe scans your website once every 24 hours for changes and updates.
Having an accessible website is the responsibility of every business because it ensures you care about your audience and want to deliver an exceptional experience to every single visitor.
2. Engagement
UX improves engagement. Research shows that 62% of people will not buy from a brand in the future if they had a negative experience with it just once:
Over 71% of content publishers say that well-informed mobile content increases user engagement. You can write and publish the best content on your blog, but it will only be read and get noticed if your blog has a decent UX.
Nobody will bother reading even the best content from a blog that’s poorly designed with no importance given to content presentation and website structure.
If you have a website that’s easy-to-navigate, people will spend more time on your website. They’ll interact with your website and they might share it with their friends. Having engaged users has several benefits such as a high retention rate, positive word of mouth and referrals, and more.
3. Conversion Rate
Forrester Research found that a well-designed user interface improves the conversion rate of a website by 200% while a great UX increases conversion rate by a whopping 400%. Another study found that improving UX improves a company’s KPIs and increases conversion rate by 83%.
Improving UX is the best way to increase conversion rate because users get a chance to spend time on your website and they’re more likely to take action.
UX makes it easier for visitors to make sense of the landing page. The page grabs their attention, the CTA stands out from the crowd, the use of white space improves readability, contrasting colors, visually pleasing design, and so on. A landing page that has a great UX will drive conversions without any need for further tweaks.
The best part: UX doesn’t just improve the conversion rate, but it increases sales and revenue too.
Conclusion
Before you spend money on ads and marketing campaigns, you need to ensure your website’s UX is optimized and it offers a great experience to the website visitors. Investing in UX always pays off as it is one of the basic elements of business growth.
While you are busy improving UX for your target audience, don’t forget disabled individuals who need more attention than anyone else. Make sure that your website is accessible to everyone. You know how to make it accessible, right?