Many companies compartmentalize their staff. In other words, members of one department don’t typically collaborate with their coworkers in other sectors. Unfortunately, this has created an expectation in business circles that marketing and sales professionals should be kept separate. This is less than ideal at best, and flat-out counterproductive at worst. In reality, marketing and sales efforts are directly linked, and coordinating them is the key to increasing sales. With that in mind, today we’re going to share four marketing techniques that can actively improve sales numbers. Check them out here:
Synchronizing Landing Pages
Landing pages act as a segue between advertisements on search engines (or social media platforms) and ecommerce pages. Because of this, landing pages play a big role in the purchase process. When marketers create landing pages that dovetail nicely with both advertisements and ecommerce pages, consumers are more likely to engage with a product. When marketers fail to synchronize landing pages effectively, sales will invariably suffer as a result.
Retargeting
Few consumers will buy a product the very first time they encounter it. Though impulse buys do occur, most of the time marketers have to connect with a consumer several times before they ultimately decide to pull the trigger and make a purchase. That’s where retargeting comes in. Sending specific ads, emails, or text messages to individuals who have expressed some interest in your product beforehand is a great way to ensnare qualified leads. What’s more, it’s also a good idea to retarget former clients. Just because a client left your company two years ago, it doesn’t mean you should forget they exist!
Ecommerce Link Building
Increasing the visibility of product pages is critical to their success, and, ultimately, the number of sales a company can expect to make from them. By link-building directly to ecommerce pages, marketers can bolster their presence and gain traction on search engines for lucrative keywords. Note, there is a delicate art to link building; solicit links from a few nefarious websites and all of your efforts could go for naught.
Write Better Blogs
The more niche information a business blog can convey, the better. Some companies operate in such specific fields that they require blogs to act as a de-facto network of FAQ pages that address consumer queries. The good news is that companies that excel in blog-writing will not only boost their digital visibility and visitor engagement, but they’ll also likely experience and uptick in sales as well.
The Bottom Line
Whether your business develops intricate equipment like 384 well plates, or you sell everyday office supplies, these marketing techniques will help bolster your sales figures. Keep this list handy for future reference!