User experience (UX) is more than just a buzzword, it’s a must-do for business growth and success online. And yes, online matters. Without a high performing website and increased online visibility, your business could be losing a lot of customers to competitors.
This is what makes UX critical. In a report by Forrester, employing better user experience on a website could have a 400 percent increase in conversions. That’s an insane number, and serves as a clear call to action for businesses to invest more into user experience.
“When customers come to your site, you have only seconds to influence them; investing in UX optimization is necessary to quickly gain trust, brand recognition and ensure user retention,” explained Goran Paunovic in a Forbes article.
To help ease the transition into a more UX-minded approach, we compile a few tips to maximize business success. Let’s dive in!
1. Maximize Speed To Maximize Business Success
Page load time and overall website speed is critical to your business’ success online. With a lightning-fast website, you can rank higher in Google SERPs and drive more traffic to your site, keep customers on-page, and deliver a powerful user experience. You can check your website speed using Pingdom, or Google PageSpeed Insights.
If your site is slower than you thought, you should check to see if your server capabilities are where they need to be. You may need to change up your hosting plan. You can check out these hosting plan upgrade tips and consider increasing your server capabilities. Optimizing images and checking for unused plugins can also be helpful.
2. Have Clear And Concise Call To Actions
One of the most important, yet overlooked, user experience must-dos is having clear and concise call to actions. If call to actions are not in place, or not placed strategically throughout the web page, you could be losing potential customers. The aim is to always guide website visitors through the sales funnel you created.
You don’t want people trying to figure out what to do next on their own, because they will most likely get frustrated and abandon your site for a competitor. So use call to action, CTA buttons and content to take them to the next sales funnel stage. For instance, your homepage is your awareness stage, about page your evaluation stage, and product page your conversion stage. That’s just on simple way to look at it.
3. Be Mobile Responsive At All Cost
The digital era is all about mobile devices, such as smartphones and tablets. So if your website is not mobile responsive, you are definitely not maximizing success. What does mobile responsive mean exactly? If someone accesses your website on a mobile device, they get a very clean, well performing, and highly accessible version of your website.
How do you know if your website is mobile responsive? You can use Google’s Mobile-Friendly Test. This will give you a glimpse into what is working, and what’s not. If you want to increase conversions, be mobile responsive — Period.
4. Create And Use More Visual Content
Visual content is another very important UX asset to employ. Yes, you definitely want to be using high-quality images for your website. But you also want to take visual content as far as you can to maximize business success. This means creating videos, infographics, personalized images that speak to specific target audience, and more. Get very creative with your visual content and you’ll be rewarded with more conversions.
5. Increase Content Readability
If website visitors are accessing your website without issue, getting visually stimulated with more great visual content, the next step is readability. This is vital, since you need to express your value proposition and call to actions in a very convincing way. This makes quality content important, but the delivery of that content even more so.
For example, you don’t want to be writing large text blocks that seem to endlessly run together. It is essential to have each paragraph no longer than three sentences. You also want to separate your paragraphs with headers and subheaders that answer a visitor’s questions or entice him or her to keep reading.
How Powerful Is Your UX?
User experience, or UX as it is commonly called, is very important to your business’ growth and success. The above UX tips to maximize business success are just the tip of the iceberg. They are, however, a few of the most important and easiest to employ quickly. The faster you make user experience a powerful part of your website, the faster you will see your conversion rate increase. It really is that simple.