In order for a business to stand out in their industry’s competitive market, you need promotional marketing materials. The best promotional materials make companies more memorable in the minds of customers. If a consumer is exposed to a quality promotional marketing material that is different from others they have seen before, they will remember the brand. As a marketing professional, you are in charge of choosing the best materials that will be the most memorable, increasing your sales and boosting your ROI. To increase brand recognition, here are the top promotional marketing materials every business needs.
Social Media Accounts
Today’s consumers live on the internet, which is why social media accounts are great online promotional marketing materials. Top companies maintain profiles on all major social media platforms. They include Facebook, Twitter and Instagram. Marketers reach different consumers on each platform, but publish the same content. You can stick to your budget by designing the same photos and/or videos for all social media channels. With consistent video marketing strategies, you can throw the same captions onto all of the posts and reach millions of potential customers on a daily basis. Post frequently to build a large following and boost your sales. Marketers who follow these tips succeed with this promotional marketing material.
Banners And Flags
Banners and flags are also great promotional marketing materials that every business can benefit from. However, keep in mind that location is key. If you are located on a well-occupied road, place flags and banners outside of your store. Then, the drivers who pass will be more likely to notice your store. Companies that do not conduct business in busy areas should consider advertising with banners and flags elsewhere. Place them along the busier roads with directions on how to get to your store. Use eye-catching colors and your brand’s logo to attract consumers from miles away. Consider advertising sales and various promotions on them to persuade consumers to come in. Use your creativity to make these promotional marketing materials worth your while.
Thank You Cards
Additionally, branded thank you cards are promotional marketing materials that customers respond well to. If you want to retain more customers, send them thank you cards with their shipments. This is a nice way to show appreciate to your customers, clients or partners. Keep in mind that sending them plain thank you cards is less impactful than sending them unique cards with your brand’s name and logo neatly printed on them. According to market research professionals, you should include a formal greeting and closing, but make the middle content personal in every thank you card you send. Then, you will succeed with this promotional marketing material idea.
Custom Envelopes
Custom envelopes are effective promotional marketing materials, especially for direct mail marketing campaigns. Design 5 x 7 envelopes that portray your brand’s name and logo. Use colors that accurately represent your company. Make the envelopes clean and professional without seeming too boring. You want your potential customers to think you are legit, but also interesting so that they open up the envelopes. Ideally, they will open up your envelopes and find intriguing information. The information should make them want to visit your website and purchase your products or services. Continue to use these promotional marketing materials if you see a surge in sales.
Landing Page
Well-designed landing pages are promotional marketing materials that increase sales as well. As a marketing professional, you are likely familiar with this material. However, you might not know how to optimize it. Your landing page should only include the most essential information. After all, you only have one page to market products and/or services. Include features like a clear call-to-action, your business name and your slogan. The best pages display a quality image as well. Keep your landing page simple and attractive so consumers want to navigate to other parts of your website. If you can persuade consumers to make it to the check out page, you have achieved your goal using this promotional marketing material.
Expand your customer base by using the top promotional marketing materials. Create social media accounts on the most popular websites to reach more audiences daily. Put banners and flags outside of your store to draw attention to it. Thank you cards assist companies in retaining customers long-term. Create simple yet attractive landing pages to properly promote your products and/or services. In addition, create custom envelopes to optimize your direct mail marketing campaign results. Every business should utilize these promotional marketing materials.