For any business to survive, they must always be on the lookout for ways to improve. By getting more customers, converting at a higher rate, and performing better than their competitors, businesses can continue to grow for a long time. The best way to do this is through technology upgrades. There are now some amazing tech products out there that can do everything from gathering more information about your customers to improving efficiency within the office. If you want to improve your business, here are 6 tech upgrades that can help you do this.
Add a Live Chat Feature
First, a great thing you can do is add a live chat feature to your website. With live chat, visitors to your website can instantly communicate with your business – getting answers to their questions or solutions to their problems. There are two main ways you can operate your live chat feature. You can either have live agents on standby who interact with your customers, or you can use AI-powered bots to reply with pre-written responses. Which method you choose will depend on your budget, how often you want your live chat feature available, and the quality of answers you want to provide. Live chat is a pretty easy feature to add to your website, but the customer service improvements it provides are numerous.
Mobile Payment Options
Next, you should look to expand the number of ways customers can complete a purchase. For this, you’ll want to look at mobile payment options. Mobile payment options can include a couple of things. For starters, it’s allowing your customers to complete a purchase while browsing your website on their mobile device.
Mobile payments could also mean accepting payments while you’re on the go. For example, if you’re a moving company, you could upgrade your own mobile phone to accept credit card payments while you’re on site at the job.
The more payment options your customers have, the more likely they are to complete a purchase. Think about how your customers are interacting with your business and look for ways to make payments easier. You can start by checking out a site like Paylidify.com, which handles mobile payments.
Wi-Fi Tracking
For those businesses that have a storefront, adding in Wi-Fi tracking can provide you with numerous benefits. Wi-Fi tracking is when you provide free Wi-Fi to your in-store customers, and in exchange you get to learn more about them. For example, with Wi-Fi tracking you can learn things like the most popular times in your store, which items your customers spend the most time browsing, and even things like how long it’s been since a certain customer visited your store. Wi-Fi tracking is easy to set up, provides a great convenience to your customers, and can help you make better decisions.
Product Visualizations
Another great tech upgrade you can make is allowing your customers to try out your product without having to leave your website. Product visualizations through augmented reality lets your customers see how a certain product might look without them having to make a purchase. For example, augmented reality could let your customers see how a certain paint color would look on their wall before buying the paint, or how a certain makeup product would look on their face. These product visualizations will help your customers to make their choices, and hopefully end up happier with their decision.
Communication Software
Communication is key for any business. You need to not only communicate well with your customers, but with other businesses and your own employees as well. For this, you’ll want great communication software. If you’re still relying solely on emails and phone calls, you’re missing out. There are plenty of great products that allow you to share documents, collaborate in real time, host meetings, and chat all in one place. Here are some great business communication tools to get you started on your upgrade.
Cloud Storage
Finally, you should look into cloud storage. Cloud storage is when you store important computer files on a remote server, rather than one hosted within your building. With cloud storage you can have access to all your important documents no matter where you are. On top of that, you’re less likely to lose all your data because it’s being stored in a safe location. Cloud storage is often cheaper and safer than traditional storage, so you should definitely check it out.
If you can make some or all of the tech upgrades above, you should notice sizeable improvement within your business. The key is to always be on the lookout for new chances to improve and to take advantage of the new technology that’s available to you. Good luck!