A Vineyard… in the Concrete Jungle

Calling all passionate wine connoisseurs and aficionados. Crushpad Inc. has great news for you! City dwellers (and practically anyone) will now have a place to select, sniff and crush your own grapes. Wine enthusiasts can now be actively involved in sorting and crushing of grapes, or you can place requests for made-to-order wine that Crushpad will produce specially. Isn’t it great that you can express yourself through your very own custom-made wine?
Crushpad is a community winery located in the heart of San Francisco. At Crushpad you can create your own ultra premium wines without moving to wine country and building a winery. Whether you are a professional winemaker looking for custom crush or a wine enthusiast that wants to make your own wine for the first time, Crushpad is for you.

For home winemaker and seasoned entrepreneur Michael Brill, the idea of turning a hobby into a business was a no-brainer. Brill first came up with the idea for an urban winery 10 months ago. Brill then started looking for a space to accommodate the massive fruit presses and barrels that will produce and house wine for customers of differing skill and interest levels.
From his home in Missouri, amateur winemaker David Dain Smith said he is thrilled to be making his own pinot noir and syrah. “Not all of us are blessed with the opportunity to live in California,” Smith said. “It is great to have access to the knowledge base they bring to the process.” (Source: The Examiner)

Let’s Get Down To Business…
At Crushpad Inc., they emphasize community, sharing and learning from others, from beginners to professionals. This will appeal to all their consumers as many would be keen to learn and make use of this service that Crushpad Inc. provides, where other wine-makers do not. Also, the novel service of allowing consumers to custom-make their wine is certainly attractive to wine-enthusiasts. It gives people the freedom to express themselves or create their own unique taste. What better way to attract and to exploit the different tastes of your customers than to provide them with the opportunity to custom-make their own products, with ingredients provided by your company (like in the case of Crushpad Inc.)? Try this concept out, and you need not try to please the different tastes of consumers with your ready-made products again!
Related Ideas & Trends
San Francisco’s New Custom-Crush Service Makes It Easy to Be a Vintner [Wine Spectator]
Crushing Fun [The Examiner]