Are you passionate about fashion and want to make a name for yourself in the industry? Click here to learn how to start a clothing brand.
There’s never been a better time to start a fashion business. The global fashion industry is worth?$494,368 million in 2019.
Are you a fashion designer who wants to launch your own range? Or an entrepreneur with a flair for style? There’s plenty of room for both types of brands.
But what do you need to know and do before starting a clothing line? Do you need to have business skills or design abilities?
We’ve got you covered. If you’re wondering how to start a clothing brand, read on to learn more.
Curate a Style
Whether you’re going to sell other people’s designs or create your own, you’ll need a style. It’ll help people to see and recognize your brand in an instant.
What feeling will they get from your brand that they can’t get from another? How will wearing your clothes make them feel?
Answering these questions help you to create an identity for your brand.
Check out the Gucci at SSENSE page. Even though they’re shoes, boots, loafers, and sandals? They all have the quintessential Gucci ‘feel’.
That’s the same sense of recognition that you want to create in your potential customers.
Set Up the Business
Decide on your business model. Will you make and sell your own designs? Add your own artwork to black T-shirts and hoodies? Or source clothing from elsewhere?
Decide if you want to be a sole proprietor or an LLC. The latter gives you more protection by separating you from your business assets.
Check the US Small Business Administration for more information. You also need to check which permit you need to run a business.
This is also the point where you should source suppliers. You’ll need materials if you’re making your own designs. Or you’ll need to source clothes if you want to curate a style for your brand.
Finally, decide on your premises. Will you use e-commerce to sell online? Have a physical store? Or use a mixture of both?
Selling online will be cheaper but remember to create space for your inventory.
Start Marketing
Write a marketing plan before you start selling. You need to build a buzz around your brand.
When you launch, you’ll already have interested people ready to buy. Create profiles on the social media channels where your target audience spend time.
Organize some great photoshoots to show off your clothes. Contact local influencers to help you spread the word about your new brand.
Share great content to encourage people to check out your brand. Try sharing useful posts helping people to style outfits they can buy from you.
Make sure your marketing reflects your brand values so customers can grow to trust you.
Then start selling!
That’s How to Start a Clothing Brand
Creating your own fashion line can be a lot of hard work. It’s also very rewarding to see people wearing your clothes and enjoying your style.
So now you know how to start a clothing brand, which route will you take? Self-made designer or source of amazing finds?
Whichever you take, remember: create an authentic brand. Then market it in all the right places!
Check out our other articles for more cool business ideas.