Alcohol-free craft cocktail company Curious Elixirs grew from the creators’ desire to reduce their alcohol intake while still enjoying tasty, sophisticated beverages similar to those in cocktail bars. They sought input from bartenders, herbalists, and food scientists, and teamed up with More Good to create an organic, all-natural concoction. After nailing the recipe, they turned to Kickstarter to fund the project, which seeks to “redefine what it means to drink socially.” Small batches of the first elixir, Curious No. 1, can be shipped nationwide, and during Dry January, the company partnered with UberEats to distribute bottles in Brooklyn.
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