Quality is certainly the top of the menu for Vita Mojo – it hired Paul Davies, head chef for Tom’s Kitchen, to build the foundation for Vita Mojo’s selection. “Stefan and I had a lightbulb moment while we were having dinner at the Ham Yard Hotel. Paul just happened to be running the kitchen that night!”
The lightbulb moment was exacerbated by an awakening to the perks of good nutrition and healthy living.
The firm has partnered with DNA Fit, a company that uses gene samples to enhance physical fitness and nutrition. Customers who wish to take up the DNA Fit service will be given a DNA saliva test, which will then be posted to its laboratories. When the results come back, Vita Mojo’s algorithm then recommends meals that take into account your DNA, your goals, and taste preferences.
Meet Vita Mojo, the health/ tech restaurant that smashed £1.5m of crowdfunding in 24h [CITYA.M.]