A Big Mac may be the international sign for McDonald’s, but not in India. The fast-food giant will open its very first all-vegetarian location in the South-Asian country next year, as part of a move to break through to a market that is 20 to 42% meat-free. With McAloo Tikki potato burgers leading the pack, McDonald’s is in for a real transition as it tries to appeal to both a Hindu population, which considers cows sacred, and the Muslim community that doesn’t eat pork. The first location, in true McDonald’s fashion, will be next door to a bustling tourist site – the Golden Temple in Amritsar, northern India.
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