Iconoculture: App store enhancements are making it easier than ever for consumers to supe up their smartphones. The iTunes Store now has a “Give a Gift” feature just for apps. It allows users to give iPod Touch and iPhone applications and games to friends via email or an actual gift certificate.
Developed by Vitrue, the new App Store Facebook page has a lot of the same features as the original App Store, like top picks and featured content.
For smartphones to effectively mainstream, their virtual storefronts have to lead the way. Consumers expect app access on their terms and with a minimum of hassle.
Gift certificates and Facebook integration have app-etites on the rise [Iconoculture]
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