Netimperative: Mobile marketing company Hypertag has launched a wearable version of the infra-red and bluetooth tags previously used in interactive poster advertising. The wearable Hypertags will be aimed at field marketers, enabling them to send content direct to consumer’s mobile phones from a fully portable interactive tag. Hypertags are short-range wireless devices, which send information to mobile phones via infra-red […]
Wearable Hypertags
Alternative Searching
BusinessWeek: They aren’t the only ones coming to that conclusion. Increasing numbers of Web surfers are going to alternative search engines, which specialize in finding certain kinds of information or offering additional capabilities to well-known search sites. Though exact data is hard to come by, entrepreneurs say venture capitalists are sinking new money into search startups. Tech pundits believe that […]
Pogo Airline-Taxi Service
Forbes: It’s time for a revolution in business travel. The commercial airline business is going through another round of bankruptcies, route shakeouts and confrontations with unions. Having fewer airlines will exacerbate the already lousy service that makes so many people hate to fly these days–the long waits, the delays, the cancelations, the lost bags. Short flights aren’t worth the hassle […]
The Green Goat
Wired News: Hybrid cars, trucks and buses have already hit the road. Now, make way for the Green Goat, the world’s biggest hybrid. It’s a 2,000-horsepower locomotive that radically reduces fuel consumption and emissions of pollutants. The Green Goat is a diesel-electric hybrid in which the normal massive diesel locomotive engine is replaced by a 290-horsepower inline 6-cylinder diesel truck […]
O2 Plus Kodak
Netimperative: O2 has sealed a deal with Kodak to offer online photo services to the mobile operator’s customers through a jointly branded service. The O2 and Kodak Mobile Service will allow consumers to store, share, print and personalise pictures and videos directly from their mobile phone. The service, which goes live in March, allows consumers with MMS or WAP enabled […]
Voicevertising
PRNewswire: Just when you think you’ve seen it all in the world of marketing, listen up – HALLS Fruit Breezers lets you hear it all too! Tattooing advertisements on body parts is old news, but the newest wave in creative branding is loud and difficult to miss…at least if you live in New York City with Floyd Hayes. HALLS Fruit […]
Marketers: Use Blogs!
ECommerce-Guide: By now you’ve heard of blogs, or Web logs, and you think: blah, blah, blah. Digeratti diaries, mommy memoirs and political punditry abound. Who cares? You should, because small business owners can use the same inexpensive, low-maintenance technology to market their e-commerce site — with no HTML coding required. By creating a blog, you can boost buzz for your […]
Mini Me
Springwise: It’s definitely a personalized world out there, so how about a miniature version of… yourself? My Twinn lets consumers personalize a 23″ doll to resemble any child aged 3-12, down to every detail. The site offers a choice of 15 face shapes, 4 skin tones, 8 eye colors, 8 hair colors and 11 hair lengths and textures. Prices start […]
Rex For Patients
Iconoculture: Never fear, Rex the Talking Bottle is here. His mission: Fight prescription dosage mixups by recording and repeating patient instructions. This bit of technical wizardry from MedivoxRx Technologies lets patients, caregivers, or pharmacists record directions into the bottle’s recording / playback device using an accompanying recording station. When it’s time for their meds, patients press a button and get […]
A Firefly Phone For Your Child
Yenra: The Firefly phone is the first and only mobile phone explicitly designed for tweens that satisfies parents’ concerns about unrestricted mobile phone use and monthly costs. The Firefly phone is a pioneering voice-only phone designed for the smaller hands of kids aged eight to twelve years old. With just five keys instead of a regular dial pad, parents use […]