Cola 2nd Lives
Created with the help of Ogilvy & Mather China, the campaign features a line of 16 innovative caps that can be screwed on to bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners. It’s all part of a clever effort to encourage consumers in Vietnam to recycle, and a rare success at the sort of alchemy that seeks to reincarnate garbage as advertising..
Continued in BIZNESS! Newsletter Issue 191 >>>
– House Printing
– Sustainable Water Kettle
– Scribble Colour Pen
– Sprayable Energy
– Super Fast Nano Particles Charging
Continue reading these top stories in the BIZNESS! Newsletter >>>
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