Bookmarking Retailers

RFID in Japan: A Tokyo-based company TechFirm is launching a service that connects consumers and small retailers using RFID. Consumers having RFID-chipped phones can “bookmark” their “favorite” stores by showing their phones to RFID readers installed in stores. Information about a “bookmarked” store is automatically transmitted to a mobile phone. Consumers can access information about all “bookmarked” stores using dedicated mobile application software.
On one hand, this service allows consumers to easily manage and access information about their favorite stores “anywhere at anytime” using mobile phones. On the other hand, stores can collect lists of people who may be interested in them and use the lists to send bargain information etc.
“Bookmark” this store right here [RFID in Japan]