BocaNews.com: A businesswoman from Boca Raton is about to take the plunge into the bottled water market.
But she’s targeting a group that’s been largely left high and dry by specialty beverage firms.
In late June, she hopes to begin vending W2O, a vitamin-packed water “uniquely designed for women,” said Lila Newman, owner of Double A Beverage LLC and creator of the product with her husband, Stewart Newman, an OB/GYN.
Like many entrepreneurs, Lila saw a need for the special drink. “I was doing research into vitamin-enriched beverages,” she said. “I found nothing specific to women.”
As a mother and a multi-tasking businessperson, Newman knows that
“women need specific nutrients.”
Women have different nutritional needs than men, she said. That conclusion has even been noted on the newly revised food pyramid, which differentiates those needs.
“Today’s women need to multi-task to meet every-day challenges,” she said. “As a result, they sometimes neglect their own nutritional needs. Eating in a rush, driving to appointments, working and taking care of other duties leave us with a need to re-focus on our health needs.”
Just what’s so special about this specialty water? “One of the most important ingredients is folic acid,” she said. “This is recommended to prevent birth defects and heart disease.”
And there’s B12, to help women absorb folic acid.
Boca entrepreneur develops vitamin-packed bottled water ‘uniquely designed for women’ [BocaNews.com]