Medicine and advertising – do the two seemingly totally different industries mix? Well, to find out the answer (and perhaps do something similar as converging two entirely unrelated industries together), you’ve to watch whether EMS-TV will become a success.
Emergency Medical Systems Inc., a manufacturer of lifesaving medical equipment has recently launched EMS-TV, a kiosk-based satellite network that is poised to bring medicine to the world of commerce. So what exactly is EMS-TV? MediaDailyNews reports:
EMSI’s kiosks, besides displaying health-related video content, weather reports, and advertising, will each contain an automated external defibrillator (AED) device and a direct connection to live paramedics. The kiosks, which are scheduled to go to market in late September, are expected to be placed in pharmacies and schools throughout the nation. Each machine is roughly the size of a small arcade game, featuring a 17-inch LCD screen. These “EmergencyMedicalStation” machines, which will be funded entirely by advertising dollars, allow for a live connection with paramedics in the event of an emergency, all at the push of a button. The paramedic can assess the situation via two-way audio/visual communications and, if warranted, provide access to the defibrillator stored within the kiosk. Local EMS sources would be simultaneously alerted. Advertisers will be able to purchase static slides, 30-second spots, or pretty much whatever they want at the outset. Coonce expects the pharmaceutical category to drive strong business.
If EMS-TV hits if off, then you’ve better starting thinking of the various industries you would like to bring together. Advertising and biotechnology? E-commerce plus mobile? Seems that everything is possible nowadays.
Read:
A Media Buy That Could Make Your Heart Stop — And Start Again [MediaDailyNews]
EMS-TV Demo