Buddy Shop

E-commerce Guide: A new e-commerce site called Buddy Shopping that lets consumers peruse products online simultaneously with friends launched today with the promise to offer a viable new channel for Web shop owners.
Though there are features specific to the site that e-tailers can take advantage of — which we’ll cover after we explain how the site works — most online shop owners won’t have to do a thing to be included in the Buddy Shopping service. That’s because consumers are searching online the way they regularly do, so any marketing efforts, such as organic or paid search, will still lead them to you. The difference is that they are able to do so with others in real-time.
The site, dubbed a “social netshopping” service by CEO Todd Kelly, combines e-commerce, social networking, instant messaging and the sharing of merchandise.
Who’s Your Buddy? A New Social Shopping Site [E-commerce Guide]