Why is mobile marketing so important for businesses today? There are several reports that have substantiated the claim that smartphones influence the purchasing decisions of consumers at every step. A recent report had, in fact, revealed that while 60% of purchasers use smartphones in the store, 50% of them make use of the smartphones on their way to the store. Even if you are leaving aside the statistics, we would say that the increased use of smatphones (to find and buy products) is only a logical development in the digital landscape. Come to think about it. Perhaps, no other device is as close to you as your mobile is. There is no other device which is as pervasive. For most of us, mobile phones might even beat other devices when it comes to the frequency of use.
Mobile advertising, as such has emerged as one of the most potent marketing tools for businesses. And, mobile marketing consultants are clearly reaping the benefits of the most prominent digital trend in recent times. Entrepreneurs who are not well versed with the mobile-optimization techniques are willing to invest in reliable mobile consultancy services. Mobile advertising might not have not been regarded as a conventional money-spinning commercial venture so far but things are clearly changing today—simply because businesses are falling back on the mobile marketing consultancy services in a bid to reach out to more users. Given below are a few ways in which you can become a successful mobile marketing consultant
Education: Why technical education is a must for a mobile marketing consultant
In order to secure well-rounded knowledge about mobile marketing you must seek ways to do any one of these:
- Seek college courses based on technology and marketing
- Sign up for online courses or workshops offered by independent consultants
No matter which option you are settling for, you should ensure that you are gaining proper knowledge about the variant principles of mobile advertising including sales, promotion, branding, variant internet applications, m-commerce and social media.
Understand your finances
Proper understanding of finances is crucial to the success of businesses. As an entrepreneur, if you are not really aware of where your money is going and from where it is coming, then your initial financial troubles can jolly well escalate to bad business debts. Stepping up your fiscal literacy is, thus, important. And by “fiscal literacy” we mean every aspect of finance including cash flow, business debts, best way to consolidate debt, business costs (their short and long term impacts) and taxes.
Choose your area of specialization
If you are getting in to mobile advertising consultancy, then it would be important for you to acquaint yourself with the different areas of specialization.
- Multimedia Messaging Services (MMS) usually entails the usage of graphics for video and audio advertisements
- Short Message Services (SMS) is particularly focused on the distribution of marketing messages through texting
- Banner Ads: The mobile banner ads are real small page-framing ads which can fit blithely in to mobile screens
Voice message broadcasting, Quick Response Barcodes etc are the other areas of specialization.