Cafe Concept

Ubercool: When the first Hard Rock Café opened in London in 1971, it set the stage for using restaurant venues for both infotainment and shopping, a trend that grew with such concept plays as Planet Hollywood, Rainforest Café and even Hooters.
Last night, Ubercool had the distinct pleasure of attending a preview dinner of the first U.S. outpost of Amsterdam’s supperclub, which officially opens in San Francisco on Sept. 20. Since 1990, supperclub has acquired a reputation for deftly combining dining, theatrical performances and art:
Art canvas decor — Dining room décor is white, which provides, an inspiring canvas for the “colorful personalities” supperclub inevitably attracts. And by utilizing lighting, dining room hues can be changed throughout the evening.
Reclining dining — The restaurant dispenses with chairs and instead uses bed-like seating, an idea later adopted by such restaurants as Miami’s B.E.D., which opened in December 1999.
Like Amsterdam, San Francisco’s supperclub is designed by Dutch architecture firm, Concrete, which has also created such groundbreaking retail outlets as the Lairesse Apotheek or drugstore.
supperclub San Francisco [Ubercool]