Springwise: We reported on nearly-free short term rental cars in Europe a long time ago; leave it to entrepreneurs and marketers from around the world to add some really interesting twists, turning a new corner in Carvertising. In Austria, CoolCar offers long term (12-48 months) rental cars decked out in ads, including the Mini One and the Citroen C4, for only EUR 199 (USD 249/GBP 135) per month if drivers make enough miles. The lease also includes insurance and service costs, and obviously provides an interesting alternative to buying or leasing a regular car.
In France, Liberty Drive offers a similar long-term rental service, offering Smart cars for EUR 150 per month. But they also have a program that rewards existing Smart car owners for participating in carvertising campaigns, paying these MINIPRENEURS up to EUR 100 per month if they turn their cars into driving billboards. Clients have included Coca Cola Light, Kookai, Evian, Always, Club Med, Schwarzkopf, Gillette, Nike, Samsung, Tele2. Liberty Drive is looking for franchisees in French cities with over 100,000 inhabitants.
Carvertising 2.0 [Springwise]
Carvertising 2.0
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