Shiny Shiny: Do you buy Fair Trade chocolate? ethical food? how about ethical music? Earlier today we interviewed the founders of FairShareMusic. It’s a social enterprise that sells music mp3s at the same prices as iTunes and donates half the profit to charity. So, that song will cost you exactly what it would anywhere else It’s kind of like Live […]
Fair Share Music
Get Your Gas For Free
Springwise: Consumers begin by registering their car with the GottaGetGas site, including license plate, model, colour and type of gas used. If selected, they’re then invited to get an advertiser-provided decal affixed to their car at the nearest Caltex station. In exchange, they’re rewarded with a SGD 50 GottaGetGas card, which can be used to buy gas at any Singapore […]
Kia Soul Hamsters Return with T-shirts
ApparelMag: Innovative Vending Solution (IVS) whose automated machine solutions for the retail industry include new standalone vending machines that sell and market t-shirts, reports that it recently provided a t-shirt dispenser for Kia at the recent MTV Movie awards. Kia’s machine was activated through SMS texting from cell phones. Texting the style and color requested to a special number would […]
Soups on Bicycles
Springwise: Three soups are typically on the menu in any given week at SoupCycle. Consumers who live or work in the Portland, Ore., company’s delivery area begin by checking out the selections for the following week and placing their order by midnight on Friday; rustic bread, salad and dressing are also available. With a list of subscribers in hand, SoupCycle […]
Gender-Aware Billboards
CNET: Last year, we told you about billboards in development that could tell male faces from female faces and display ads accordingly. Well, such a system is now up and scanning visages in subway stations around Tokyo. A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style […]
World’s Tallest Slide in Singapore Airport
Springwise: Reminiscent of artist Carsten Höller’s wildly popular installation in the Tate Modern a few years back, The Slide@T3 bills itself as the world’s tallest slide in an airport. That may well be true, for the thrill-seeker’s dream stands a full 12 metres high, permitting top speeds of up to six metres per second. To encourage visitors to experience the […]
Kleenex’s Feel Me
TheDieline: Kleenex recently took a very bold move, replacing their logo with the words ‘Feel me’. The UK firm Anthem was approached to create packaging that conveyed the softness of their tissues as well as generated new excitement and interest. Their solution was to flood the box with a luxurious texture- which is not only aesthetically pleasing, but drives home […]
Catch a Sundae from McDonalds
TrendHunter: Do you have what it takes to hunt down treats from the McDonald’s menu? Advertising agency DDB Stockholm has created this interactive McDonald’s billboard game where you hunt for treats. The billboard game has the viewer attempting to capture an image of McDonald’s menu items with their camera phones. If the viewer manages to successfully take a picture of […]
Auto Ads from PlaceLocal
PlaceLocal automatically creates unique display ads for local advertisers. Type in any local business and PlaceLocal gets to work, searching the web for relevant information, reviews, and photos to use in the ad. Within seconds, your ad is designed, ready to be tweaked or ordered. Just type in any local business to create an ad — how much simpler does […]
Free Paper Cups!
By offering good quality paper cups to offices and workplaces free of charge, Cups Media offers a new, exciting and non-traditional marketing tactics for advertisers and money saving solutions for small, medium and large companies in Singapore. Used by the Chief Executives, decision makers, visitors, guests and employees in offices during the workday, these branded advertising cups are perfect for […]