The Cool Hunter: Vitaminwater is crowdsourcing its next flavor through the launch of their Flavorcreator app on Facebook, marking the first time that fans of Vitaminwater can collaborate to create the next flavor. Enthusiasts will have the opportunity to name the flavor, write the bottle copy and design the label via a contest with the winner or winning team receiving […]

The Cool Hunter: Have fun with your pimples! That was likely the thinking of Gideon Amichay, Chief Creative Officer and partner at Shalmor Avnon Amichay/Y&R Interactive in Tel Aviv, Israel, when he created a campaign for Clearex acne treatment gel. A pimply-faced, 5-meter-tall climbing wall at Israel’s largest climbing center exposed 8,000 teenagers per month to the brand during their […]

The Boobox is a prototype for a stand-alone machine that distributes product samples. Consumers interested in getting one simply send a free SMS, in exchange for which they are given an activation code. That, in turn, gives them access to the sample. Unlike most vending machines, the Boobox is completely adjustable to samples with different sizes, weights and forms; it […]

Want to get paid for living your life? Check out EverydayModels.net. A pioneer in providing innovative ways for ‘everyday people’ to earn money while living their everyday lives, the company manages the entire process for both clients and models, all over the world. As an ‘Everyday Model’ you can make money by selling space on your Social Networking profiles, including […]

Inhabitat: Swedish advertising company, Acne, put together a rather eye-catching advertising campaign for Flygbussarna, an airport coach bus service, to inspire individual car drivers to take the coach bus instead. An installation made up of 50 wrecked cars resembling a Flygbussarna coach bus was placed next to the highway leading to the Swedish airport. Acne used 50 cars to emphasize […]

This is a very creative advertisement conveying on a very strong theme of “Think Family”. An effective video can convey the message you intended across to your customers in just 3 minutes. Therefore, an effective sales pitch can be done within this timeframe to capture your target customers! And best of all, these videos can be uploaded onto many social […]

Silicon Valley Watcher: Online advertising is becoming less and less effective. Eric Clemons has some ideas on why this is happening, and there are many startups trying to fix the problem. And it is a very significant problem because it affects the business model for nearly all types of online publishers. If online advertising continues to fall in its effectiveness […]

AdverLab: Matter is a box of free samples sent to the willing. Love the idea of book samplers — first chapters that look like the real thing, with covers and everything. The project was powered by an idea that will only get stronger with time: “I’ve long believed that printed matter will gain new value in a digital world as […]

Springwise: When times are tough, there’s nothing like a little sympathy from a brand to get through to consumers in a way no mass-media ad can. Case in point: To promote its new Stove Top Quick Cups, Kraft Foods is offering warmth and samples at select Chicago area bus stops. Kraft has already posted ads in 50 bus shelters around […]

Calgoo In-Calendar Marketing is a new, permission-based marketing platform to promote time-sensitive products and services to your customers. This new marketing concept enables you to deliver relevant, useful content into the calendars of your most loyal customers and current email subscribers. And because these time-based offers are placed in the medium where your customers make their scheduling decisions every day, […]