BusinessWeek: For decades, wine consumption in the U.S. was hobbled by a lack of understanding of wine combined with lame or confusing marketing and labeling by wine producers, both domestic and international. But as increasingly clever marketers find success with simple, compelling labels — think Yellow Tail and Marilyn Merlot — they’re discovering another way appeal to the $10-wine buyer: […]

Displax.com: Displax® projects itself in a transparent, holographic display, with high definition, visible at daylight, captures the customers attention, bonds with the reality of the business of any kind of organization and has customized sizes, witch allows its placement in window stores of banks or telecommunications store, with the certainty that, whoever passes by, will not be indifferent to it. […]

WSJ.com: Glitzy television advertising, long the mainstay of marketing, fell out of vogue this year on Madison Avenue. In its place: frill-free commercials. Reflecting the proliferation of reality television, agencies embraced ads that used real people or looked like home videos. Typical of the trend was an ad for Vonage Holdings Corp., the Internet phone service provider, which used a […]

Trendwatching: Take a cue from Vichy Korea (skin care): since end of last year, they’ve been inviting customers to blog about their experience with the Myokine anti-wrinkle product line. Consumers shared and tracked results day by day, adding updates in real time. Vichy not only ‘learned’, but also gave back by having skin experts answer individual questions. 9,000 people signed […]

TechRepublic Blog: CNET has recently launched page-turn ad units. Here’s a sample, the Circuit City ad. It’s interactive without being in-your-face like interstitial ads or the ads that take over part of the page. You can browse the pages if you like, or just ignore the ad. And for a retailer I think it’s perfect–the Circuit CIty example is a […]

News Blaze: These days, one college student in England is changing the world of real estate one pixel at a time. Sound strange? You bet it is and, in fact, it’s just strange enough to work. Alex Tew, a 21 year old college student, is on the way to being a millionaire and it’s all thanks to the world wide […]

SEATTLE POST-INTELLIGENCER: Lynne Robinson’s home in Bellevue is like any other — ringed in flowers and shrubs, full of the sounds of a happy family of four. But inside, an experiment is unfolding. They call it reality marketing — a deliberately provocative term that evokes Big Brother as much as any tawdry reality television show. But in the Robinson home, […]

Small Business Trends: Pay-per-call is an advertising service that connects online searchers with your business by phone. You place an Internet ad, and Internet surfers who respond to the ad call you on the phone. You pay for the ads similarly to pay-per-click advertising, except you pay per phone call, rather than per click-through. As with any advertising, it is […]

Springwise: We reported on nearly-free short term rental cars in Europe a long time ago; leave it to entrepreneurs and marketers from around the world to add some really interesting twists, turning a new corner in Carvertising. In Austria, CoolCar offers long term (12-48 months) rental cars decked out in ads, including the Mini One and the Citroen C4, for […]

WSJ.com: assengers waiting to board a Virgin Atlantic Airways flight at London Heathrow airport may get an unexpected invitation on their cellphone these days. Under a new advertising program, transmitters are beaming out text messages to the phones of people walking by to ask them if they would like to watch a video-clip ad on their phone’s screen. The commercial, […]