Whether you’re a blogger trying to drive traffic to your corner of the internet or you’re a business manager that’s trying to attract more customers and retain your current client following, you should be considering the significance of video content on your website. Video content is a simple, yet highly effective marketing trend that will help convert clicks into sales […]

Not every business offers a straightforward product or service. Some products and services are nuanced, highly technical, obscure, or just plain difficult for the “average” consumer to grasp at first. Unfortunately, this means that businesses that provide complex products or services must educate as much as they advertise online. One way to do this is to generate accessible and engaging […]

Source: Clients on Demand No matter how good your product or service is, you need to learn how to market your brand effectively; otherwise, your business will suffer the unenviable fate of fading into obscurity in a relatively quick fashion. Even if your service provides immense value to your target market, your scope of potential clients will be minimal if […]

User Experience (UX) plays a critical role in business survival today. It provides your business with a competitive edge and has the potential to lead to exponential business growth. According to Forrester, UX has a 9,900% ROI. Every $1 invested in UX results in a $100 return. This type of insane ROI is something marketers shouldn’t ignore. Return on investment […]

When you think about marketing to seniors, images of increasing font sizes and using stock photos of older people in your advertising might come to mind. But while many businesses use these strategies and they can be useful, it’s not going to capture the attention of this market on its own. In fact, the older generation is not all that […]

The state of advertising and marketing in 2020 can be described as a bit pernickety and diluted, to say the least. When viewing a news article means turning off a blocker and being met with news text wrapped entirely in adverts, while at the same time your social feeds are cluttered with the noise of ads that are supposedly tailored […]

Mass emails are one of the most effective and cost-efficient ways to reach your customers — why stop using them?  In recent years, there have been plenty of articles out there stating that mass emails aren’t worth your time — or that email itself is dying. But the fact of the matter is, email is alive and well and isn’t […]

Significant advertising investment is not a guarantee of success. Rather, how a company decides to spend its advertising budget is just as important –– if not more so –– than how much they choose to spend in the first place. Considering that so many business owners are feeling the financial squeeze right now, it’s absolutely crucial for marketers to get the […]

Email marketing walks a fine line of effectiveness, but that doesn’t mean that it’s ineffective. In fact, mass emails can actually be a great tool for helping you establish, build, and maintain a strong brand recognition for your company. Everyone visits their email inbox at least once a day – which is good news for your company because it means […]

Google, Apple, Amazon, Uber – what do these titans have in common? Name recognition. In fact, people usually just say “I’ll Google it” or “I’ll take an Uber” instead of saying “I’ll search for it using a search engine” or “I’ll use a ride-hailing app ride.” These brands have the power of name recognition, and it shows. Just watch their […]