If you are new to business, you need to know that marketing can make or break your new business idea or concept, no matter how brilliant. There is a feeling that even when the word about your company is negative, it is somehow still good for your business because people are talking about you. As the saying goes, “Good press, […]

Are your video marketing efforts keeping your company a step ahead of your competitors? If your videos feel a little stale, it might be time to shake things up by taking your quirk to the next level. Gather inspiration from the following examples of companies that stepped outside the box with their video marketing. Take It to the Limit You […]

Robofirm explains the magic of “unboxing” as a 21st century marketing phenomena. It’s now easy to shoot a video using a smartphone and easy to upload on to a video sharing website such as Youtube, which is viewed by millions each day all around the world. In addition, acting as a spontaneous spokesperson in the video is fun and viewers […]

Q: What is the most important thing for a business besides products and employees? A: The marketing. Plenty of fantastic businesses have wonderful products eventually go belly up because they aren’t able to reach their target audience. Since every business needs marketing, it makes perfect sense to begin offering services. Since there are numerous competitors in the market, I wanted […]

Webcasts provide businesses with an efficient form of communicating with their customers and clients. However, you can also use them as a first-class source of effective advertising and exposure. Using the instant gratification and quick delivery times of the Internet will expose your brand internationally if done correctly. Here are several reasons why you should consider using webcasts to advertise […]

Advertising is constantly in motion. It’s why everybody knows somebody in marketing, any why consumers often feel so pursued by brands. With so many avenues of communication to the average individual, and so many more products and services with which to tempt them, it’s no wonder that ads find their way into every activity people do with screens, and screens […]

The new iPhone 6S and iPad Pro might have turned heads as the latest shiny new products released by Apple but arguably more important is the accompanying release of the company’s new iOS 9 operating system, which will impact on virtually all of the tech giant’s devices that are in operation. Aside from a better version of Siri and improved […]

  You might have never deliberated the prospect of designing and printing your very own banner for your business. Perhaps you’ve never considered there to be an opportunity for such a thing, but there are certain occasions when a banner is necessary and helpful. Want to know what these are? Then read on…   When you organise a business event […]

Why is mobile marketing so important for businesses today? There are several reports that have substantiated the claim that smartphones influence the purchasing decisions of consumers at every step. A recent report had, in fact, revealed that while 60% of purchasers use smartphones in the store, 50% of them make use of the smartphones on their way to the store. […]

Back in the day, before this time of high tech gadgetry with sophisticated cameras and mobile horsepower which can take advantage of constant interconnectivity, real estate agents had to rely solely showing off an attractive site in person, with perhaps a catalogue or four thrown in for good measure that displayed a multitude of potential properties with something for everyone. […]