Promotional Superpower Stunt

Have you ever had someone spill a drink on your laptop? It happened to me once, and I got pretty angry. If only I’d had telekinetic powers… This whole thing might just be a big promotional stunt for the new Carrie movie, but it’s still pretty fun to watch. Cafe Girl With Fake Superpowers Freaks New Yorkers Out [Kotaku]

Laser-Etched Advert on Meat

To create a poster for international design and innovation consultancy firm IDEO’s WebDev101 sessions, Digital Chops, US-based industrial and Interaction designer Ivy Hu decided to experiment with laser-cutting unconventional objects. The object that was victim to this exploration: meat (as it’s related to the word “chops” in Digital Chops). With a slab of meat and a laser-cutting room, Hu created […]

Flying Store Offering Selection of Groceries

Developed by creative agency Cheil, the campaign saw a large, remote-controlled balloon – fitted with a wifi router – flown over populous locations in Seoul, such as public squares, shopping centers and transport hubs. People who saw the balloon were encouraged to connect to the wifi through their smartphones, which automatically directed them to the Emart app. When downloaded, the […]

Cola Sharing Can

Ogilvy France and Ogilvy Asia-Pacific joined forces to make a can that splits in half for Coca-Cola, the most literal extension of the brand’s global “Share Happiness” concept. The split-can design is admittedly pretty cool, although sharing a Coke with anyone who isn’t a germaphobe is already pretty easy, so this is a solution to a problem that doesn’t really […]

Billboard with a Social Touch

Conceived by BBDO Bangkok for Thailand-based DIY store HomePro, the creators of the initiative realized that those who can’t afford proper accommodation were using old advertisement boards as makeshift walls for their homes. Instead of its usual road-side billboards, HomePro called on the creative agency to build more sturdy boards which had the advertisement on one side, with pleasant wallpaper […]

LEGO Big Mak

The Big MaK is a custom LEGO McDonald’s food and drink themed BattleMech created by LEGO enthusiasts and builders Sean and Steph Mayo (aka “Siercon and Coral“). Much like the Star Wars Charity Characters that we wrote about in the past, this build was also donated to Creations for Charity, a fundraising event where LEGO builders worldwide donate their creations […]

Shout Out to Skip Ads

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices — essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in […]